Sellers

THE SELLER'S PROCESS

Know Your Property

Familiarize yourself with crucial information about your property, such as property taxes, zoning, lot size, and square footage. Review the terms of your existing loan.

Research Market

What is the selling price for properties similar to yours in the market? What are the terms of these sales? Which property disclosure laws are relevant and need to be taken into account?

Set The Price

Once you know the specifics about your home and have checked out what similar properties in your area are selling for, set a realistic price.

Conduct a "Walk-Through" of Your Property

Assess your property from the perspective of both prospective buyers and inspectors. Make a note of any items that need repair or replacement, such as the condition of appliances or the roof.

OUTISDE OF HOME

Is it necessary to apply a fresh coat of paint (either due to visibly cracked or faded paint or an unusual color choice that may deter potential buyers)?

If the property features a yard, is the lawn and landscaping aesthetically pleasing and well-maintained?

Are the doors and windows in good condition and visually appealing?

Are the roof and gutters in good condition? Are the lawn and hedges neatly trimmed, and are fallen leaves swept away?

Have all toys and outdoor equipment such as bikes and scooters been stored away?

INSIDE

Is the condition of the interior paints and finishes satisfactory, with recent updates or a fresh appearance? This is an area where a small investment can have a significant impact on the saleability of your home.

Do the appliances function correctly, and are they relatively new?

Are the plumbing and electrical systems in good working condition and functional?

Are the carpets and other floor coverings in good condition and clean? Do they enhance the appearance of the house?

Are the sealants around sinks, showers, tubs, and windows in good condition?

Are all the light fixtures in good working order and properly illuminating each room? Adequate lighting is essential.

STEP 1: DEFINING SUCCESS

Objectives

What is driving your decision to sell your property?
What is your desired timeline for the move?
Where are you relocating to?
What aspects of the sale are most important to you?

Strategic Planning for Your Home

Outline Key Features and Benefits of Your Property
Identify Unique Selling Points Based on Comp Properties on the Market
Evaluate Key Differentiators Based on Active Inventory

Understand the Market

Overview of Market Dynamics: Macro and Micro
Analysis of Market Forces: Supply and Demand
Review of Active, Pending, and Sold Transactions
Consideration of Personal Timing and Seasonal Factors

STEP 2: LISTING DETAILS

Finalize Documentation and Contractual Agreements

Complete Necessary Property Improvements
Collaborate with a Professional Staging Consultant
Enlist the Help of a Skilled Photographer and Media Specialist
Schedule a Meeting with a Trusted Advisor
Establish a Launch Timeline

Marketing Preparations

Develop Property Launch Collateral Implement Traditional
Advertising Techniques
Create a Comprehensive Digital Marketing Plan
Craft a Strategic Social Media Marketing Strategy
Expose Property to Broker Networks
Implement Effective Showing Strategies
Employ Cross Marketing Strategies

STEP 3: INTRODUCING THE PROPERTY

Launch Marketing Plan

Establishing a Strong Perception of Value
Attract and Pre-Qualifying Prospective Buyers
Ensure Safe Property Showings
Track and Monitor Buyer Interest
Provide Weekly Reports, Updates, and Communication Strategies to Adapt to Market Shifts

Negotiation Strategies

Acquire Written Offers from Interested Buyers
Assess and Analyzing the Merits of Each Offer Strategically
Respond to Offers Negotiate to Achieve Optimal Price and Terms
Develop Multiple Offer and Back-Up Offer Strategies

STEP 4: ESCROW PROCESS

Closing

Finalize he Property Transaction
Complete Necessary Documentation
Closing Procedures and Celebrations

Working Together in the Future

Maintain Communication & keeping you updated
Assist with Second Homes and Investment Properties
Provide Valuable Resources and Guidance
Provide Feedback, Testimonials, and Referrals